Red Digital Cinema was founded in 2005 by Jim Jannard, who had previously founded Oakley. The company started with the intent to deliver an affordable 4k digital cinema camera.[2] At the 2006 NAB show, Jannard announced that Red would build a 4K digital cinema camera and began taking pre-orders. In March 2007, director Peter Jackson completed a camera test of two prototype RED ONE cameras, which became the 12-minute World War I film Crossing the Line.[3] On seeing the short film, director Steven Soderbergh told Jannard: "I am all in. I have to shoot with this." Soderbergh took two prototype RED ONEs into the jungle to shoot his film, Che.[4] A short documentary, Che and the Digital Revolution was made about the Red camera technology that was used in the film's production. [5] Red Digital delivered the first RED ONE production cameras in August 2007, capable of capturing 4K images at up to 60 frames per second in the proprietary Redcode format. The RED ONE provided fil...
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